Saudi’s Red Sea Development Company partners with Accenture

Accenture aims to help The Red Sea Project become a smart destination on the sustainable tourism map

The Red Sea Project has been designed as a smart destination and has employed frictionless and invisible technology from the outset.

The Red Sea Development Company (TRSDC) has now joined forces with Accenture, a specialist in IT services and consulting, to set up the Enterprise Architecture Office. The office will run a Smart Destination Programme to facilitate seamless connections and a better visitor experience at The Red Sea Project (TRSP).

Speaking about the new partnership, TRSDC chief executive officer John Pagano said: “We are proud to have appointed a leading Enterprise Architecture Practice in the Sustainable Tourism sector to help us deliver our destination in line with Vision 2030.

“Technical innovation underpins every aspect of our objectives for The Red Sea Project. Collaborations like this one with Accenture strengthen our commitment to providing the seamless, personalised service guests will experience, as well as the smart monitoring of the biosphere, in keeping with TRSDC’s commitment to protect and enhance the environment.”

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Accenture Saudi Arabia managing director Khaled Al-Dhaher added: “To bring the smart destination to life, Accenture brings a host of capabilities in enterprise architecture, digital services, luxury tourism and mega-venue visitor experience. This strategic partnership will also help bring advanced capabilities, innovation and technologically equipped manpower to the kingdom’s new-age and digitally savvy tourism industry.”

TRSP is an ambitious sustainable and regenerative project, covering 28,000 square kilometres on Saudi’s west coast, promising a new type of barefoot luxury experience for visitors from around the world. 

The destination includes an archipelago of more than 90 untouched natural islands, as well as dormant volcanoes, desert, mountains and cultural sites.

For more information, visit www.theredsea.sa/en