Seera Group and Kaden to open hotels across Saudi Arabia

The first project will be launched at Riyadh Front, a mega business and leisure development in the capital

Seera Group, a travel and tourism provider in the region, and Kaden Investment, a real estate development company, have announced the signing of a joint venture to manage and develop hotels in various projects developed by Kaden Investment throughout the Kingdom.

The first hotel, which is yet to be named, will be launched at Riyadh Front. Located in the heart of the capital, Riyadh Front is a mega-development set to transform the future of business and leisure in Riyadh. With 40 years of travel and tourism legacy and regional expertise in developing and operating hotels, Seera Group is perfectly placed to provide travellers with quality mid-market hotel accommodation.

The hotel will be just 10 minutes from King Khalid International Airport and is surrounded by other big projects, including an up and coming neighborhood by Roshn, a national community developer backed by Saudi Arabia’s sovereign Public Investment Fund, which is led by Crown Prince Mohammed bin Salman. It will also be close to Riyadh Front Exposition and Conference Center, the Kingdom’s largest exhibition and conference centre, which hosts national, regional and international conferences, meetings and exhibitions.

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Commenting on the announcement, Seera Group CEO Majed Alnefaie said: “Simplifying the business travel experience, and making it an enjoyable and rewarding one, has always been one of our goals. Riyadh’s business hub market is full of potential — we have plenty of managerial experience and local resources in the domestic and international market, while Kaden Investments is an outstanding establishment in hotel development locally. We look forward to this partnership to tap into the Kingdom’s business market and bring new energy to the country and global tourism.”

Kaden Investment CEO Abdullah Al-Fassam added: “Riyadh Front is one of the newest additions to Saudi Arabia’s expanding commercial real estate, developed and managed by co-signee Kaden Investment. We have full confidence that the first hotel will be a success story to tell. This cooperation with Seera will create hotels with smart and innovative architecture, as well as cutting-edge infrastructure and a one-of-a-kind experience.”