Seera Group partners with Amadeus

Adopting new distribution capability will help Seera Group offer more relevant options, and better fares and availability

Seera Group, a leading provider of travel and tourism services in the Middle East, has extended its long-standing partnership with travel technology company Amadeus to adopt new distribution capability (NDC).

NDC is one of the biggest changes the travel industry has seen in a long time. As well as enabling enhanced travel retailing, travel sellers can use NDC to boost customer focus by providing them with more personalised and relevant offers, as well as access to new content and fares from airlines.

Seera Group EVP Tarique Khatri said: “Amadeus has been a long-term technology partner of Seera. We have been working together successfully to drive innovation in the region and provide our customers access to new, dynamic airline content that includes more tailored services. Amadeus has always been at the forefront of cutting-edge technology for our industry, and working together to implement NDC was a natural extension of this partnership. We are confident that NDC will help us personalise our offer, open up new opportunities to upsell, and really elevate our customer experience.”

Business Travel Agencies in Europe, Middle East and Africa senior vice president Bernhard Steffens added: “For a brand like Seera Group that focuses on customer centricity, the adoption of NDC makes perfect sense. It will help add tremendous value to its travellers, and cement Seera’s place at the forefront of travel innovation in the Middle East. With NDC taking off in the industry, Seera Group understood it was the opportune time to partner with us to be fully NDC ready, marking an important milestone in their NDC journey.”

In addition to accessing new airline content and fares via NDC connectivity, Seera Group will continue to have access to content from traditional technologies, such as EDIFACT. NDC is an integral part of the Amadeus Travel Platform – a platform that brings together all travel content from multiple sources in one place, allowing travel agencies to easily search and compare offers.

For more information, visit www.seera.sa