Sharjah launches new training initiative for tour guides

Sharjah launches new training initiative for tour guides

The new programme is designed to train, incentivise and observe the emirate’s tour guides

The Sharjah Commerce and Tourism Development Authority (SCTDA) has introduced the new ‘Hadaf’ programme for tour guides. It aims to educate and train tour guides through virtual workshops, ensuring that they are aware of the latest trends in the sector and developing the skills required to execute them.

The SCTDA-led initiative also seeks to reward licensed tour guides for their efforts in promoting the emirate by offering them incentives including the Hadaf e-card, which provides special discounts and packages.

Finally, in order to maintain standards, the tour guides will be evaluated by SCTDA observers when they’re in the field and interacting with tourists. 


Speaking about the new Hadaf programme,  SCTDA chairman HE Khalid Jasim Al Midfa said: “The Hadaf initiative, which will initiate virtual workshops, field inspection tours, and the Hadaf reward card, is part of our commitment to support and reward licensed tour guides and encourage young talent in the tourism sector. This also reflects our confidence in their contributions to raising the standard of tourism services in Sharjah.

“The emirate is home to a vast range of tourist attractions that are sure to captivate tourists, such as luxury hotels and resorts, and other advanced infrastructure and promising developments. In keeping with the developments in the emirate, we’re launching Hadaf along with other initiatives to train talented individuals in order to support the sustainability of the tourism industry, which is one of the target objectives of the UAE’s economy.”   

Elsewhere in the UAE, Abu Dhabi recently launched an extended e-learning programme for its tourism professionals.

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