Stirling Hospitality Advisors spearheads mixed-use project in Oman’s Hajar mountains

Stirling Hospitality Advisors spearheads mixed-use project in Oman’s Hajar mountains

The advisory firm has kicked off phase two of the ambitious development project

Stirling Hospitality Advisors (SHA) has announced the completion of phase one of the mixed-use masterplan project in Oman’s Hajar mountains. 

The four-phase project was launched in June 2022, with SHA spearheading the development across the tourism and hospitality sectors to optimise the destination’s economic potential and attract further investment. 

The mixed-use project encompasses an overarching strategy to develop an attractive, profitable destination, appealing to domestic and international travellers.  

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Working together with government agencies, local investment groups, internationally-renowned master planners, and infrastructure and sustainability advisors, SHA is now initiating the second phase of the project. This includes the development of one of the ridges of the Hajar Mountains into a holistic tourist destination, highlighting Oman’s highest terrain and unique history. 

SHA is currently looking at creating several types of accommodation, from wellness escapes and luxury hotels to more standardised three- and four-star offerings. 

Accommodation options will also include family-run B&Bs, which maximise the local community’s involvement

SHA is also looking into the potential development of niche products, such as lifestyle boutique hotels, glamping solutions, container camps and farmhouses, catering to diverse customer needs and raising the destination’s competitive edge, enhancing overall tourism in the country. 

Stretching along the northern coast of Oman, from southwest of Muscat to the UAE, the Hajar Mountains are a six-hour drive away from Dubai, making for the ideal getaway destination for travellers looking for an adventure in the wild terrains or a relaxing weekend in the mountains.  


SHA managing director Tatiana Veller commented: “We are delighted to be working on Oman’s stunning Hajar Mountains and developing world-class real estate and hospitality projects with internationally renowned groups. 

"We have successfully finished the first phase of the project and we look forward to continuing working alongside our partners in driving new opportunities to attract investment and connect experiences with assets to ensure overall success.” 

Stirling Hospitality Advisors currently oversees a portfolio of hotels and resorts valued at over US$1.25 billion, including 3,500 keys across three countries.

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