Can Calvin Harris boost bookings for Dubai travel agents?

World-famous producer, DJ and songwriter Calvin Harris will perform at the Ushua"

Partner and Director of Marketing and Communications at Mabrian, Carlos Cendra, added: "By examining how different music styles and events influence traveller behaviour and demographics, destinations can better understand spending patterns and overall impact. This information is crucial for developing strategies to attract music shows that align with specific tourism goals.

"Moreover, tracking the reach of musical tourism is essential for making informed decisions about campaign strategies, channels and formats to position a location as a musical destination, thereby attracting high-value travellers and promoting a more balanced distribution of tourist spending."

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