DidaTravel puts “heads on beds” says Centara executive vice president
DidaTravel, a global hotel wholesaler, has announced the expansion of a long-standing partnership with Thai operator Centara Hotels & Resorts.
As part of the agreement 48 of Centara Hotels & Resorts properties worldwide are now available to DidaTravel’s B2B buyers at special rates.
Centara Hotels & Resorts has 39 properties in Thailand and nine more in Oman, Qatar, the UAE, the Maldives, Sri Lanka and Vietnam.
Other important aspects of the expanded agreement will include closer cooperation on marketing campaigns, such as online promotions and roadshows to help the hotel chain reach more offline travel sellers in China. Plus, the hotel chain will now benefit from DidaTravel’s business intelligence (BI) reports to provide in-depth market data and insights on sales channels to target, along with accurate pricing suggestions.
Through its partnership with DidaTravel, the hotel chain will significantly expand its global B2B reach by accessing 23,000 B2B buyers, including travel agencies, tour operators, airlines and TMCs.
Speaking about the expanded partnership, DidaTravel founder and CEO Rikin Wu said: “Through these special discount rates we’ll be able to deliver Centara Hotels & Resorts even more incremental bookings from the international travellers that are now starting to venture abroad again. A big part of the value we add at DidaTravel comes in the form of data and insights based on our BI services and we’re really excited that Centara Hotels & Resorts will be using these too.”
Centara Hotels & Resorts executive vice president, Corporate Commercial Tabatha Ramsay added: “We have gained great value out of partnership with DidaTravel since 2019 and recognise its significant ability to put heads on beds in Thailand and other destinations, which might not otherwise have come. We’re excited to start benefiting from DidaTravel’s BI technology to help us gain even more incremental sales and raise yields higher still.”
The deal is aligned with DidaTravel’s recently announced plan to increase the number of directly contracted hotels to from 51,500 currently to 74,000 by the end of 2022, with more than 30 hotel chains already in the pipeline.