10,000 visitors expected at The Hotel Show in Dubai this June

10,000 visitors expected at The Hotel Show in Dubai this June

Hospitality trade show set to be biggest edition on record

Companies from more than 28 countries will be exhibiting at The Hotel Show 2024, making it the biggest in the event’s history. 

Billing itself as ‘the longest-standing event of its type in the Middle East and Africa’, more than 250 exhibitors are expected and visitor turnout is anticipated to be in excess of 10,000. 

The show, which runs from 4 to 6 June 2024 at the the Dubai World Trade Centre, will welcome a Poland pavilion for the first time, joining the likes of Belgium, Canada, China, France and Germany. 

Emphasis will be on technology, sustainability and wellness, under the theme ‘Transforming Hospitality Spaces with Product, Design and Technology’.

According to an industry survey for the The Hotel Show, 81% of hoteliers cite technology as vital to business success over the next five years, while 73% of guests prefer hotels offering self-service technology. Furthermore, 73% of guests are now planning their holidays around improving their physical and emotional health.

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With these hospitality findings in mind, more than 100 industry-shaping experts will explore trends across the show’s four conferences: The Hospitality Leadership and F&B Forum, HITEC Dubai, UAE Professional Housekeepers Group Meeting and THEME – The Hospitality Engineers Middle East Annual Conference.

“The Hotel Show 2024 will reflect the transformation of hospitality technology, which is being shifted by growing guest expectations that are now seeking commitment to wellness trends and net-zero hospitality with a focus on sustainable practices,” said Elaine O’Connell, vice president of the Design & Hospitality Portfolio at dmg events, the organiser of The Hotel Show.

Meanwhile, running concurrent to and alongside The Hotel Show, will be DMG Events’ sister exhibiiton, the Leisure Show. Country pavilions are confirmed from Germany, Italy, the UAE and Turkey. This year’s show will also have a strong focus on transforming wellness and fitness spaces through product, design and technology.

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