Top 10 emerging destinations for Saudi travellers in 2026

3 Rize Türkiye remains a firm favourite with Gulf travellers, yet Rize – famed for its tea plantations and lush valleys – is emerging as a hidden gem. The city has seen searches climb by 115%, with Saudi travellers drawn to its greenery, peaceful pace and halal-friendly offerings. Positioned on the country’s Black Sea coast, it offers a refreshing new lens on a well-loved destination.

4 Yerevan Search activity for Armenia’s capital has increased by 71%, supported by the country’s recent introduction of visa-free access for Saudi residents, allowing stays of up to 90 days.

Located at the crossroads of Europe and Asia, Yerevan attracts regional travellers with its cool summers, mountain landscapes, historic landmarks and array of halal-friendly dining choices, all within just four hours from Riyadh.

5 Jaipur Saudi interest in India’s Pink City is up by 65%, driven by its growing reputation for destination weddings and cultural experiences. Jaipur’s lavish palaces, Unesco-listed landmarks and lively bazaars continue to attract travellers looking for colour, heritage and grandeur.

6 Hong Kong After a 62% increase in interest, Hong Kong reclaims its place on the Saudi travel map. A long-standing favourite for its skyline, shopping and abundant halal dining, the destination is benefitting from expanded air connectivity, with nine direct weekly flights between Riyadh and Hong Kong, and eased entry restrictions.

Hong Kong ranks third globally among non-OIC (Organisation of Islamic Cooperation) destinations in the Global Muslim Travel Index. 

7 Zanzibar Up 53% in popularity, Zanzibar’s blend of white-sand beaches, spice heritage and Swahili culture is a draw for Saudi travellers. Offering direct regional links and greater value compared with the Maldives, the island is fast becoming the Indian Ocean’s rising star for the Saudi market.

8 Munich Searches for Germany’s third-largest city have climbed by 34%, with Munich’s high-end hotels catering to Muslim guests through halal options and Arabic-speaking staff. The city’s appeal also lies in its blend of urban parks, palaces and cultural festivals, supported by a significant Saudi expatriate community.

9 Kathmandu Interest in Nepal’s capital is trending 31% higher, as Saudi travellers seek destinations combining spiritual heritage with natural adventure. Kathmandu delivers both, with temples, vibrant markets and Himalayan scenery, all at a comparatively affordable price, and with visa-on-arrival access for GCC visitors.

10 Luxor Luxor rounds out the list, seeing a 29% boost in travel searches. Less than three hours by air from Saudi Arabia, the ancient Egyptian city is reclaiming attention for its grand temples, Valley of the Kings and Nile River-side setting.

Growing river cruise connectivity is also enhancing access, drawing culture-seeking travellers back to one of Egypt’s most storied destinations.

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