Travel Counsellors UAE celebrates continued success at 2023 annual conference

Travel Counsellors UAE celebrates continued success at 2023 annual conference

The conference was followed by a glittering award ceremony

Travel Counsellors, the largest and fast-growing technology platform for travel entrepreneurs, held their annual 2023 UAE Conference at Park Hyatt Dubai on 14 September 2023.

With the theme 'Going the Extra Mile', the conference explored how Travel Counsellor's "highly relational business model" with a focus on people and caring for customers more than its competitors, had contributed to a 27% increase in sales year-on-year.

A series of internal and guest speakers joined the conference, in which Travel Counsellor business owners were officially recognised for their commitment to delivering outstanding results and experiences for their customers through demonstrating the company’s core values.


General manager Holly McCann was joined on stage by leading Dubai-based entrepreneur Donna Benton, founder of The Entertainer and CEO of The Benton Group, and Donna shared her own experience of building highly successful and impactful businesses in the region.

Social media and digital marketing expert Jessica Avedikian provided valuable insights and practical tactics.

The Travel Counsellors also enjoyed a supplier trade show with more than 40 supplier partners in attendance, including this year’s headline partners, Atmosphere Core, Adaaran Resorts, Atlantis Resorts, Park Hyatt Dubai and Ras Al Khaimah Tourism Development Authority.

The conference concluded with a grand awards ceremony hosted by Virgin Radio star Kris Fade, Travel Counsellors UAE general manager Holly McCann and Travel Counsellors UK head of performance Karina Fox-Andrews.

Kirs Fade, Adele Engelbrecht, Holly McCann and Karina Fox-Andrews

This year’s award winners are:

  • Top Travel Counsellor 2023 – Adele Engelbrecht
  • Top Leisure Travel Counsellor – Sarah Paterson
  • Top Corporate Travel Counsellor – Stephen Kumar
  • Top New Travel Counsellor – Pari Mistry
  • Top Net Promotor Score (NPS) Leisure – Adele Engelbrecht
  • Top Net Promotor Score (NPS) Corporate – Sarah Pickford
  • Phenix Champion – Gillian McLornan
  • Top Cruise Award – Lisa Foley
  • TC Excellence Award – Angela Sharp

Established in 2012 as a joint venture with dnata, Travel Counsellors UAE now supports 80 travel entrepreneurs through their platform. 

The company recently opened its second branch in Abu Dhabi and continues to attract highly motivated, travel professionals across the UAE. 

After celebrating another year of record-breaking success, McCann reminded the community to be proud of their achievements and look forward with optimism as she promised “the best is yet to come”. 

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