Travelport says global travel recovery could reach 85% by end of 2022 with consumers’ pent-up demand
After two years of border closures, global technology company Travelport’s latest survey finds that consumers will prioritise travel over other indulgences, including entertainment, new clothes and spa sessions.
“While the last two years have been a significant challenge, the global travel industry recovered more than 50% of its gross activity by the end of 2021,” said Jen Catto, Chief Marketing Officer for Travelport. “Should this trend continue along the same trajectory, it could reach 85% recovery by the end of this year.
“The pent-up desire to travel is strong. Our latest survey findings clearly demonstrate this, highlighting how many indulgences people are willing to sacrifice in order to travel again.”
The new survey commissioned by Travelport, and conducted by Toluna Research, highlighted the excitement to travel in the current market with pent-up demand evident.
In the study, thousands of respondents from seven different countries said they’d be willing to give up some of their favourite things for as long as six months or more in order to travel.
- 71% of respondents would forgo concerts
- 64% would stop buying new clothes
- 63% would give up spa treatments
- 60% would skip the cinema
- 53% would give up playing sports
- 36% would stop dining at restaurants
Travelport is a global technology company that powers bookings for travel suppliers worldwide, operating in more than 180 countries. The study was conducted by Toluna Research, polling more than 2,000 respondents from the UAE, US, UK, Australia, Hong Kong, India and Singapore.
For more information, visit www.travelport.com/retailing-report