Research confirms the pandemic has inspired big spending on travel
A year after its inaugural consumer travel study revealed pent-up demand and a willingness to give up most other material pleasures to hit the road, global accommodations search platform Trivago has conducted a follow-up survey.
The findings reveal an appetite for increased spending and adventure, and a continued willingness to sacrifice certain comforts for a chance to go abroad.
Trivago asked what respondents would be willing to give up to go abroad this year and 21% said they’d give up their daily coffee. Others would sacrifice their favourite food, their laptop or eating out for a year.
More than half of respondents (52%) are planning trips this spring and most (70%) intend to travel this summer
Consumer outlook is positive with 83% indicating that they believe 2022 will be their best summer yet.
One in five said their dream trip would be to a beach destination, followed by a cruise, and then a city sightseeing trip.
Due to travel restrictions, many consumers saved funds that would have been spent on annual getaways. Respondents are browsing online travel agents more frequently (68%) and 64% are willing to spend more with 63% planning a bucket list trip sooner than planned as a direct result of the pandemic.
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If they were guaranteed to get their money back if their holiday was cancelled, 50% said they would be more likely to make travel plans in 2022.
The study also revealed significant changes in travelling habits. When asked whether they would be any more or less willing to travel alone post-pandemic, one third (33%) said they are more willing. Meanwhile, motivation to travel including seeking relaxation (43%), bleisure (business and leisure) travel (36%) and exploration (33%).
For more information, visit www.trivago.com