Visit Abu Dhabi launches Snapchat profile

Visit Abu Dhabi launches Snapchat profile

DCT Abu Dhabi becomes first tourist board with official Public Profile on the platform 

Abu Dhabi’s Department of Culture and Tourism (DCT Abu Dhabi) has set up a Public Profile on social media platform Snapchat.

The profile’s objective is to give potential visitors the chance to explore everything that the UAE capital has to offer in a new and immersive way.

Snapchat’s Public Profiles feature gives brands the ability to have an organic presence on the platform, housing all their unique content in one discoverable place. 

Acting as a portal to unlock everything the emirate has to offer, the Visit Abu Dhabi Public Profile will provide subscribers with exclusive travel information for Abu Dhabi, showcasing the wide variety of things to do during a stay in the emirate, while bringing the destination to life in an interactive format.


As travel continues to open up, Visit Abu Dhabi’s Public Profile will serve as a tool for those planning a trip, offering a glimpse of the destination from the comfort of their own homes. There will be a wealth of content to explore through features including Highlights, Stories and Community Snaps.

Public Profiles were launched by Snapchat in 2020 and have helped brands to bring their stories to life. The move by DCT Abu Dhabi marks the launch of the first official tourist board profile and it is likely that other tourist boards will follow suit as they look to welcome tourists back. Social channels have been a popular vehicle to engage potential travellers by making global destinations accessible in spite of current travel restrictions.

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