The brand’s best-selling formulations will serve as in-room toiletries
Waldorf Astoria Hotels & Resorts has partnered with popular skin, body and hair care brand Aesop to enhance guests' in-room experience.
This collaboration marks the first and only global hospitality brand with which Aesop has partnered to provide its products at this scale.
The partnership also marks the conscious shift from travel-sized toiletries for the Waldorf Astoria brand as part of Hilton’s ongoing commitment to sustainability.
As part of this collaboration with Aesop, Waldorf Astoria properties around the world will offer full size in-room toiletries in 500ml formats made from 97% post-consumer recycled plastic.
Since its inception, Aesop has sought to tread lightly on the environment and continues to make a conscious effort to improve its packaging. An intentional choice, the products will be the same high-quality formulations that are available to consumers at Aesop’s retail stores.
The in-room amenities will include Classic Hair Shampoo and Conditioner, Resurrection Aromatique Hand Wash, Geranium Leaf Body Cleanser and Rind Concentrate Body Balm.
Commenting on the news, Hilton senior vice president and global luxury head Dino Michael said: “This new partnership is an exciting moment for our luxury portfolio and represents Waldorf Astoria’s and Hilton’s ongoing commitment to offering exceptional amenities to loyal guests.
"As we reinvigorate our amenities around the world, aligning with Aesop’s global recognition and reputation as an industry leader is a testament to the product quality, appealing aromas, and intuitive customer experience it has shown over the years.”
The introduction of Aesop amenities is part of growth and development plans for the Waldorf Astoria brand and they will be placed in new hotels as well as in existing landmark properties over the next year.
Aesop chief customer officer Suzanne Santos added: “The launch of Waldorf Astoria and Aesop’s partnership centres on a belief that uncompromising decisions are made in the name of customers, as we continue to prioritise opportunities to offer sustainable and clean products to guests.”
Driven by an uncomplicated approach, Aesop’s ethos is to launch fewer but better products, ignoring industry trends to instead focus on creating timeless formulations that serve a genuine purpose.
Its formulations rely on generous doses of botanical extracts and laboratory-made ingredients alike, combining the best of what plants and science each have to offer.
For more information, visit www.stories.hilton.com