To mark the official opening, more than 1,000 LEGO gifts were given to travellers
In partnership with LEGO Travel Retail, Lagardere Travel Retail has officially opened the world's biggest LEGO store in an airport at Dubai International (DXB).
Located by the B Gates in Terminal 3, the store brings to life the brand's 'retailtainment' approach to shopping experiences.
Constructed to resemble giant LEGO bricks with interactive zones designed to stimulate creativity and engagement, the store's unique design provides a dynamic space for play, inviting customers to explore the endless possibilities that the LEGO universe has to offer with a wide range LEGO sets curated to ensure there is something for all ages.
Lagardere Travel Retail UAE CEO Vadim Motlik commented: “Our aim was to create a place that was more than just a destination to shop the latest LEGO sets, but also a space that brings enjoyment and creativity to travellers. We have recruited a dedicated team of passionate LEGO enthusiasts and creators to support in bringing this vision to life and create memorable experiences for passengers at DXB.”
Dubai Airports EVP of Commercial Eugene Barry added: "This collaboration between Lagardère Travel Retail and LEGO Travel Retail underscores Dubai Airports' commitment to enhancing the airport experience for our guests and reflects a direction of meeting changing consumer expectations through creative partnerships and experiences."
For more information, visit www.dubaiairports.ae