WTTC to partner with Sustainable Hospitality Alliance

WTTC to partner with Sustainable Hospitality Alliance

The organisations will raise awareness of new initiatives, and address human trafficking and youth employment

The World Travel & Tourism Council (WTTC) and the Sustainable Hospitality Alliance (SHA) have signed a Memorandum of Understanding (MoU) that will see the organisations work together to improve the environmental and social impact of the global hospitality industry.

The organisations will raise awareness of new initiatives and success stories, launch new commissions and advisory bodies, and further advance understanding of innovation and key sustainability indicators. 

WTTC and SHA will also partner on critical issues, such as youth employability, human trafficking and climate action. 

WTTC president and CEO Julia Simpson said: “The Sustainable Hospitality Alliance has been a valuable supporter of our Hotel Sustainability Basics, which are the first step in the ladder to advance sustainability in the industry. Although the hospitality industry has transformed dramatically in recent years, we recognise that there is still more that we can do together. Our collective efforts will enable the hospitality industry to continue moving towards a greater positive impact through this new partnership.”

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Sustainable Hospitality Alliance CEO Glenn Mandziuk added: “We are proud to be partnering with WTTC on promoting sustainable growth. This partnership combines the Alliance’s sector-specific expertise with WTTC’s scale and reach to enable both our organisations to enhance collective impact across the industry and drive progress further towards net positive hospitality.

“We have partnered in the past, including on the Hotel Carbon Measurement Initiative (HCMI), and I am very positive about the future potential of our two organisations working together alongside our members and the wider industry.”


The signing took place at the Sustainable Hospitality Alliance’s Net Positive Summit in London, where Julia Simpson joined Glenn Mandziuk addressed delegates, covering a broad range of topics, including the current sustainability challenges that the sector currently faces.

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