Yas Island’s Experience Hub partners with Israeli tour company

Yas Island’s Experience Hub partners with Israeli tour company

Israel-based Amsalem Tours & Travel will drive visitors to Yas Island throughout a comprehensive 18-month programme

Experience Hub, the trade and promotion arm of Yas Island Abu Dhabi, has signed a  business development partnership with Israeli travel management company Amsalem Tours &  Travel. 

The collaboration will capitalise on the growing inbound tourism market from Israel to the UAE, with Amsalem Tours &  Travel becoming Experience Hub’s first and only strategic alliance partner in Israel. The two entities will create a  programme focused on engagement, training and incentivising Amsalem’s network of travel agents and sales representatives. 

More than 250,000 Israel travellers visited the UAE between September 2020 and October 2021 and the market is set to increase exponentially with more than 15 weekly flights between the UAE and Israel expected to yield thousands more tourists annually to Abu Dhabi.


Experience Hub CEO Liam Findlay: “We are delighted to announce our business development partnership with Amsalem Tours &  Travel Ltd, which will generate awareness and stimulate loyalty among Amsalem’s extensive travel network. During the last 12 months since the first commercial flight between UAE and Israel, more than 250,000 Israeli travellers  have visited the UAE, with more than thousands expected to visit during the next 12 months.  

“Now is an ideal time for Israel holidaymakers to discover Yas Island as we continue to expand our offerings on the destination, including the recent opening of the world’s first Warner’s Bros-branded hotel, The WB Abu Dhabi, and the new DoubleTree by Hilton Abu Dhabi Yas Island Residences in November. The future for Yas Island Abu Dhabi is bright as we strive to boost the travel and tourism sector in the UAE’s capital.  We look forward to further cementing our relationship with Amsalem and welcoming new guests to Yas Island from Israel.” 

Amsalem Tours & Travel Ltd, CEO Yacov Amsalem added: “We are very happy to cooperate with Experience Hub and are honoured to be the first and only business development partner in Israel. From day one, Amsalem has recognised the magic that Yas Island has to offer Israelis: endless experiences, award-winning theme parks, world-class hotels, safety and wellness, an overall exciting leisure and entertainment destination, and all within a short distance from Israel. For me, to be visiting Yas Island for the first time, especially during such an action-packed period, with Formula 1, is a highlight in my life. Amsalem remains dedicated to driving exposure, providing full support in promoting the uniqueness that Yas Island has to offer.”

Yas Island in Abu Dhabi is home to several hotels, restaurants and theme parks including Ferrari World Abu Dhabi, Yas Waterworld Abu Dhabi and Warner Bros World Abu Dhabi.

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