Virgin Voyages launches Jen AI...

Guests can now send a custom invite from Lopez to invite friends onboard

Jennifer Lopez has partnered with Virgin Voyages to create Jen AI, a new tool that customers can use to encourage your friends and family to set sail.

As chief celebrations officer for Virgin Voyages, Lopez is helping 'sailors' to invite their 'crew' on their next voyage with a custom invite that uses AI technology to make it seem as if the star is personally inviting them.

Jennifer Lopez said: “It’s so important to me that we stop and take time to celebrate special moments in our lives, and encourage others to do the same. If the last few years have taught us anything, it's how important it is to cherish life's special moments with your inner circle.”

Virgin Group founder Richard Branson added: “This extraordinary company was founded on the idea of connecting people and celebrating all of life’s special moments. We want to be the ultimate choice for any kind of celebration travel, and let’s be honest, who can say no to Jennifer?”

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Customers can activate Jen AI on the Virgin Voyages website and start planning their trip with Virgin Voyages’ Sailor Services team.

Virgin Voyages’ fleet comprises three ships currently sailing around the globe, offering more than 40 itineraries to 100 ports of call.

For more information, visit www.virginvoyages.com