10 travel trend predictions for 2023

Lemongrass Marketing has compiled a report based on industry data of what it thinks will be the top 10 travel trends for 2023.

"The traditional holiday for many really is no more,"wellness retreat" have seen an increase of 1,605% over the past five years

7. "new baby camping essentials" have increased by 71%.

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9. Technology-informed travel
People spent a lot of 2022 talking about the metaverse and the creation of virtual environments. Singaporean brand M Social (part of Millennium Hotels and Resorts), became the world's first hospitality group to operate a hotel in the metaverse, when it launched the M Social Decentraland in 2022. Users can book rooms using cryptocurrency, and explore the hotel. So far, there aren't many takers but VR has other more practical applications, such as showcasing destinations to potential visitors.

 

Booking.com found that 46% of travellers would be more likely to travel to previously undesirable destinations if they could experience them virtually first

10. Travel brands becoming lifestyle brands
In recent years, we've witnessed celebrities developing their own personal lifestyle brands, such as Gwyneth Paltrow's Goop. Hotels have tapped into this, too. It was pioneered by brands including Firmdale Hotels and Soho House, driving awareness and retail opportunities to the next level. Next-generation hotels are set to be the cultural hubs of their communities. They'll achieve this with long-term residencies, public communal areas, co-working spaces, local cuisine and events that showcase the best of the local area.

For more information, visit www.lemongrassmarketing.com