Top 10 trending destinations for 2024

Top 10 trending destinations for 2024

American Express Travel compiled the ranking based on global bookings and agent feedback

American Express Travel released its annual trending destinations list for 2024 featuring the top 10 must-visit vacation spots based on global American Express Card Member travel bookings and recommendations from Amex Travel’s team of 6,000 expert travel consultants. 

This year’s list, called '2024 Trending Destinations: Off the Beaten Path', goes beyond the traditional, well-known vacation spots to uncover some hidden gems and new experiences that travellers, particularly Millennials and Gen-Z, are looking for. 

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American Express Travel president Audrey Hendley said: “People are looking for new experiences and to immerse themselves in the local culture when they travel. This list is a great place for every type of traveller to find their next vacation destination. 

"Through our Travel Consultants’ expertise and extensive knowledge, we can help find the perfect place to stay, fastest way to get there, and the best local activities to create an incredible trip.”

Adelaide Hills in Australia, Bodrum in Turkey and little-known Niseko in Japan took the top three spots respectively. Porto Cervo in Italy, St Kitts & Nevis in the Caribbean, San Miguel De Allende in Mexico, Sante Fe in the US, the Seychelles in the Indian Ocean (pictured), Udaipur in India and Zermatt in Switzerland round out the list.


American Express Travel’s Travel Consultants have identified the best places to explore, eat and stay at in each destination, so that travellers can get a taste of the local culture, including seeing koalas in the wild in Adelaide Hills and shopping for Turkish towels at the bazaars in Bodrum. 

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