The partnership aims to increase traveller awareness about the carbon footprint of their trips
Digital travel platform Booking.com and climate tech company CHOOOSE have announced a strategic partnership with the aim of making mindful travel easier.
The partnership will start by exploring how best to provide transparent information about the carbon emissions associated with each booking on the platform, beginning with accommodation and then moving on to other travel products and services, including flights.
In time, this will expand to the introduction of carbon offsetting options within the customer journey.
Ultimately the goal is to provide travellers with the option to easily address the CO2 emissions associated with their trip directly on Booking.com, by supporting a wide range of certified nature-based solutions aligned with the UN Sustainable Development Goals.
Speaking about the announcement, Booking.com head of Sustainability Danielle D’Silva: “At Booking.com, we want to make it easier for everyone to experience the world in a more sustainable way. To that end, we released our Travel Sustainable programme nearly one year ago to help encourage more sustainable practices among our partner travel providers and customers.
“With half of travellers citing that recent news about climate change has influenced them to make more sustainable travel choices, supporting travellers to make more informed decisions related to the carbon footprint of their trips is a top priority for us. Together with CHOOOSE, we can provide information in a more transparent manner and, through trusted climate projects, can offer another way for travellers to make more mindful travel decisions."
CHOOOSE CEO Andreas Slettvoll added: "Recent research by Booking.com shows that sustainable travel is important to more than four out of five global travellers, with 50% citing the recent news about climate change as having an influence on them wanting to make more sustainable travel decisions.
"The challenging bit is that many still don’t know exactly where to start. That's why we are proud to team up with Booking.com, making information about carbon emissions more accessible and ultimately actionable for people worldwide. Through the partnership, we can turn sustainable intentions into more concrete sustainable actions."
For more information, visit www.sustainability.booking.com