A study finds that demographic’s travel choices are highly influenced by social media
Dubai has been ranked as the most popular travel destination with Gen Z on TikTok, according to newly released research.
The Dubai hashtag has generated just over 92 billion views according to the Gen Z Travel Index, released by Airport Parking Reservations.
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The popularity is credited to factors including Dubai’s luxury resorts, natural landscapes and the fact it is home to the tallest building in the world.
The second most popular Gen Z travel destination on TikTok is Barcelona with 61.3 billion views. The city is known for its architecture, markets and football team.
London came in third place with 42.7 billion views, with the city hailed as ideal for those wishing to visit museums, galleries and parks and enjoy world-class restaurants.
London was the most popular Gen Z travel destination on Instagram with more than 158 million posts.
According to the study, 90% of respondents admitted that their international travel choices are influenced by what they see on social media.
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