EaseMyTrip to promote India as a destination to GCC markets

Taj Mahal, India

Online booking platform's new 'Explore Bharat' platform will showcase "soul souring tours"

Online booking site has introduced its Explore Bharat initiative, designed to promote India's cultural heritage sites and vibrant festivals, as well as its more offbeat travel experiences. 

'Soul Souring Tour Packages' include a five-night Golden Triangle tour, a 13-night Caravan Route tour and a six-night Spiritually Divine Ayodhya tour. Cycling and walking tours are also available.

Itineraries are clearly and artfully presented in a nostalgic scrap book design and, when booking, hotel preferences can be specified as Standard, Superior or Premium.

India cruises deals are also listed, starting from a three-day Cordelia Cruise departing from Goa, with a day at sea by Lakshadweep, a tropical archipelago of 36 atolls and coral reefs in the Laccadive Sea, off the coast of Kerala, and ending in Mumbai. 

All tours are presented in a new hub on the booking platform's websites, which features a guide to local attractions and activities. 

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Research indicates a robust growth trajectory for the GCC outbound travel industry, with increasing demand for unique travel experiences, sustainable tourism practices and digital advancements transforming the way people explore destinations.

EaseMyTrip provides users with access to more than 400 international and domestic airlines, more than two million hotels, as well as train and bus services and taxi rentals for major cities in India. co-founder Rikant Pittie said: "The Explore Bharat initiative reflects our commitment to promoting India as a top travel destination and showcasing its diverse offerings to a global audience.

"The Arabian travel industry is witnessing remarkable growth, driven by factors such as technological advancements, evolving consumer preferences, and a renewed focus on sustainable travel. We are keen to explore collaborations and initiatives that enhance travel experiences while promoting responsible tourism."

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