Emirates airline's latest brand ambassador is a goose

Emirates airline's latest brand ambassador is a goose

Step aside Jennifer Aniston and Chris Hemsworth; this bird is going to fly

Following in the footsteps of Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates’ latest brand ambassador is Gerry the Goose.  

Gerry is inviting customers to take a gander at the airline’s benefits and services. 

From September, the global ad campaign will remind customers that Emirates provides an ‘impeckable’ travel experience on board with its award-winning in-flight entertainment system, acclaimed service and regional cuisine. 

Emirates is also keen to remind travellers of its on-ground services, which include online and home check-in, chauffeur-driven airport transfers and businesses lounges with free-flowing Champagne.

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The campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better in an Emirates Premium Economy cabin, while his friends endure a long and tiring flight by wing. 

Gerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a meal and reclines in his spacious seat to enjoy The Goose, The Bad and The Ugly film on his 13.3-inch personal entertainment screen.


Emirates Marketing & Brand SVP Richard Billington said: “In terms of the qualities and profile we look for in our brand ambassadors, we are spreading our wings. Gerry is a savvy traveller who knows what he wants and where he wants to go, but he’s adamant he’ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.”

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