Opening on 17 July, the store will showcase a range of models from the luxury watch brand
Explora Journeys, the luxury arm of MSC Group, has announced the first Rolex boutique on board a ship.
Scheduled to open onboard Explora I on 17 July 2023, the new Rolex at-sea-store offers travellers an elegant shopping experience and an extensive range of timepiece models and styles.
Explora Journeys CEO Michael Ungerer said: “We're elated to be partnering with Rolex, a like-minded Geneva-based Swiss luxury brand that very much shares our values and our long-term sustainable vision.
"It enables us to offer our discerning travellers the opportunity to purchase Rolex watches while sailing on board Explora I. We believe that this new retail location will be a must-visit destination for anyone looking to add a touch of luxury to their journey experience.”
Rolex is internationally recognised for its watchmaking expertise and the quality of its craftsmanship and Rolex watches have been favoured by explorers and achievers around the world for more than a century.
For more information, visit www.explorajourneys.com