Aircraft sports coffee-themed livery to celebrate the national drink
In collaboration with the Saudi Ministry of Culture, Flynas, Saudi Arabia's low-cost airline, has announced its participation in an initiative to celebrate the 'Year of Saudi Coffee 2022', by decorating its planes, boarding passes and passenger registration banners.
The design combines the identity and colours of the company with the stages of the growth of the local Khawlani coffee tree, from seed, tree and coffee fruit, to preparing coffee in the traditional “dallah”coffee pot and serving it in a Saudi cup.
The carrier’s A320neo aircraft were decorated with the celebratory livery in the French city of Toulouse, before their flights to Jeddah in Saudi Arabia.
The flight passed over Switzerland, Austria, Italy, Bosnia, Albania and Greece, in addition to Egypt, as part of Flynas’ efforts to enhance the position of Saudi coffee locally and internationally as a symbol of Saudi culture and authentic heritage.
The carrier’s boarding passes and passenger registration banners were also adorned with the same designs, and the company will be offering free Saudi coffee on board its aircraft to the guests in cups bearing the identity of the Year of Saudi Coffee until the end of 2022.
The Ministry of Culture announced this year as the “Year of Saudi Coffee” to celebrate this cultural element linked to the identity of the kingdom through a series of initiatives, activities and events being held throughout the year. The ministry will promote Saudi coffee locally and globally as a symbol of Saudi culture.
Flynas chief executive officer and managing director Bander Almohanna said: “Flynas is proud to collaborate with the Ministry of Culture in celebrating the Year of Saudi Coffee and presenting Saudi Coffee to the world as an authentic heritage and a symbol of Saudi culture and traditions.”
According to Almohanna, celebrating the Year of Saudi Coffee enhances the Saudi identity and contributes to introducing the kingdom’s customs associated with coffee, including generosity and hospitality, in line with the objectives of Saudi Vision 2030 and the Civil Aviation strategy.
For more information, visit www.flynas.com/en