The online training is aimed at professionals looking to deepen their industry knowledge
Glion Institute of Higher Education has announced the launch of a free online course to mark its 60th anniversary celebrations this year, with a focus on the luxury industry and the evolution of luxury customer relationships.
The course, entitled ‘The Luxury Industry: Customers and Luxury Experiences’, launches on 16 May and is led by Dr Barbara Czyzewska, academic dean & head of luxury brand strategy specialisation.
Glion said that making the course available free of charge was a way to give something back to the industry with which it has worked closely throughout the past six decades.
Taught across three modules of three hours’ duration each, the course is aimed at luxury professionals looking to deepen their industry knowledge. Glion said it will be suited to individuals with ambitions to switch careers into luxury, as well as anyone interested in discovering more about the intricacies of luxury hospitality.
The course content will be delivered via the FutureLearn platform and the syllabus comprises modules including origins and definitions of luxury; cultural perspectives of luxury; the value of luxury; the luxury customer experience, including co-creation, personalisation and best practices; the changing face of the luxury customer experience; and using data in the luxury industry.
To find out more and to register, visit: www.futurelearn.com