Google Flights launches new...

Search engine provides travellers with insight into when to book the lowest fares

Google Flights has introduced a new feature to help travellers determine when to buy their flights.

Although the tech company already provides insight into whether airfares are low, typical or high compared with historical price averages for that particular route, Google is now offering users data on what time frames have traditionally been the cheapest for the route they’re searching, so travellers can make more-informed decisions about their booking.

In a statement, Google said: “These insights could tell you that the cheapest time to book similar trips is usually two months before departure, and you’re currently in that sweet spot. Or you might learn that prices have usually dropped closer to take-off, so you decide to wait before booking. Either way, you can make that decision with a greater sense of confidence.”

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The tool isn’t available on all flight paths but will be rolled out for more routes.

For more information, visit www.google.com/travel/flights