November arrivals in 2022 were 17% higher than in 2019
Grenada has reported strong recovery figures with the number of holidaymakers this winter surpassing pre-pandemic levels.
November arrivals to the Caribbean tri-island country were 17% higher than the same month in 2019 with a total of 14,232 visitors.
The Grenada Tourism Authority also projects that December will surpass the previous high of December 2019.
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The upswing follows the return of international flights in the autumn. Air Canada now has a twice weekly service and Sunwing Airlines operates flights every Sunday from Toronto. Condor Airlines also returned with a direct flight from Frankfurt and Caribbean Airlines has a daily service from Trinidad and Tobago.
GTA chief executive Petra Roach said: “During the pandemic, we did a lot of groundwork putting systems in place to create a more efficient operation and also to evaluate our activity. We engaged new PR teams and strengthened our overseas sales teams. Our digital footprint has expanded significantly which has given us a much more cost effective marketing reach.
“A lot of time was prioritised for deepening the relationships with our distribution channels in the marketplace, such as our travel agent and tour operator partners, to better understand how their businesses align with our product. We continue to build our brand equity so that travellers keep Grenada in their consideration of destinations they want to visit."
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Though not a destination high in Middle East holidaymakers' considerations, Roach says his team are "laser focused" on attracting visitors who want a safe environment and numerous community initiatives.
Tourism minister Lennox Andrews added: “We are heartened to see our arrival figures rebound so strongly with September, October and November showing increases of 11%, 6% and 17% respectively over the previous banner year of 2019. This is historically the highest November arrivals recorded. It speaks to a sound and focused strategy where connectivity and accessibility to our tri-island state remain highly prioritised."