The IHG-operated brand has partnered with luxury cosmetics company Byredo
InterContinental has unveiled a new line of full-sized bathroom amenities as part of IHG’s commitment to reduce plastic waste by removing bathroom miniatures across its portfolio.
The hotel group has partnered with Swedish luxury brand Byredo to bring more sustainable full-sized amenities to its hotel bathrooms across the globe.
The move is in line with the group’s sustainable goals and the growing demand from travellers who want to make more eco-conscious choices without compromising on quality.
The launch includes favourites within Byredo’s fragrance portfolio, such as Bal d’Afrique, a warm fragrance combining vetiver infused with neroli, African marigold and Moroccan cedarwood, and Blanche, a fresh scent with hints of rose and sandalwood.
Among the first hotels to carry the range will be the recently opened InterContinental Barcelona, InterContinental Fujairah Resort, InterContinental Shanghai Hongqiao NECC and InterContinental Sydney in their newly renovated rooms. The full roll out of the amenities will take place over the next year.
IHG is the first global hotel company to commit all its brands to removing miniature bathroom amenities. The initiative is the first major milestone under IHG’s goal to eliminate single-use items from guest stays by 2030 as part of IHG’s Journey to Tomorrow, a series of commitments to make a positive difference for people, communities and the planet over the next decade.
Byredo founder and creative director Ben Gorham said: “I think one of the things people have missed the most in these last years has been travel – I hope we can start to open up again and people can start to create new memories of travel. The experience of something new has such an incredible value, and now by adding some of our signature scents to those moments, we hope that people can relive them again whenever they want. It is great to see IHG working towards a more sustainable mode of amenities too – we’re happy to be part of that solution.”
IHG Hotels & Resorts senior vice president, Global Marketing, Luxury and Upscale Brands Jane Mackie added: “The 75th anniversary year of InterContinental Hotels & Resorts is a moment to reflect on how the pioneering spirit of our founder Juan Trippe got us to where we are today and where we are heading. Byredo fragrances have such synergy with the InterContinental approach to hospitality; both are inherently modern but the thinking behind them is also timeless in its focus on elegance, worldliness, thoughtful sourcing and beautiful delivery. I’m sure that if they could have met, Juan Trippe and Ben Gorham would have a lot in common.
“We have over 200 hotels across the world, and many more incredible openings coming soon. This is a great opportunity to look at how we can deliver luxury in a more sustainable way, which is something we know our guests value and it’s a small but significant part of IHG’s sustainability commitments as part of our Journey to Tomorrow.”
For more information, visit www.ihgplc.com