Jumeirah extends partnership with Williams Racing in 2024

Jumeirah extends partnership with Williams Racing in 2024

The hotel group will offer patrons behind-the-scenes F1 experiences and curated events

UAE-based luxury hotel group Jumeirah has extended its partnership with Williams Racing in 2024. 

The move builds on the successful collaboration between the two brands established in 2023 to reach new global audiences as part of Jumeirah’s continued growth and international expansion.

With 26 properties in 11 countries, Jumeirah aims to create distinctive offerings for its guests, partners and Jumeirah One members. Under the extended partnership, Jumeirah will continue to curate exclusive F1-themed events and experiences at Grand Prix locations around the world with a focus on locations featuring Jumeirah hotels. 

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The partnership has provided access to a range of exclusive and once-in-a-lifetime experiences at both Grand Prix locations and Jumeirah properties throughout the 2023 Formula 1 season. 

Highlights included paddock dinners, heritage events and behind-the-scenes Grands Prix access culminating with the season finale, Abu Dhabi Grand Prix, where Jumeirah One members staying at Jumeirah at Saadiyat Island Resort & Spa enjoyed a live Q&A event with drivers Alex Albon and Logan Sargeant.

Jumeirah Group chief commercial officer Alexander Lee commented: “Jumeirah’s partnership with Williams Racing, one of the most iconic brands in Formula 1, presents us with an unparalleled opportunity to engage fans and curate unique experiences for our guests, partners and Jumeirah One members. 

"With its reputation for tenacity, performance, and heritage, Williams Racing’s ambitions align with Jumeirah’s goals of continued innovation and international growth. We are excited to continue to play our part in enhancing the race weekend experience in our hotels and resorts across the world.”

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