Kuwait targets sustainable tourism market with upcoming development

Kuwait targets sustainable tourism market with upcoming development

XZero City aims to set a new benchmark in eco-friendly hospitality

URB, a global leader in developing sustainable cities, has unveiled the designs for XZero City, a planned sustainable community providing a net zero carbon lifestyle for 100,000 residents in Kuwait. 

A community development spread over 1,600 hectares in Kuwait, XZero City will promote sustainable tourism through its eco-friendly hospitality assets, including a five-star eco resort and lodges.

According to a statement from URB, the development will comprise 30,000 residential units, and provide 30,000 green jobs, which will be created in various sectors including medical, tourism, technology, educational, retail and entertainment.

ABTA launches free sustainability training
The challenges facing GCC hotels in achieving net zero emissions
Jumeirah Beach Hotel installs onsite bottling plant in a bid to reduce plastic use

XZero will promote sustainable tourism through its edutainment attractions including the utility park and a nature conservation centre.

The masterplan was devised using passive design strategies that work in harmony with the environment, as well as what's known as 'green' and 'blue' infrastructure to create a sustainable development that requires the least financial investment.

Speaking about the mega project, CEO Baharash Bagherian said: "It is a new paradigm in green urban living and a new benchmark model for the next generation of sustainable cities. As a self-sufficient city, XZero will provide all the resident’s caloric food intake on site through its productive landscape."

Bagherian explained that the city would incorporates many different urban farming methods, including community gardens, bio domes, aquaponics, vertical farms and biosaline agriculture.


"The city will also harvest all the renewable energy needs locally while also recycling its waste and water on site. The creation of cities that follow the highest standards of sustainability is no longer a choice, it has become a necessity," he added.

The multifunctional landscape will connect residents to all amenities within minutes through its 44 km of dedicated green mobility tracks.

Ultimately, the aim of the development is to provide the highest quality of life whilst protecting the environment for future generations.  

For more information, visit  

Share article

View Comments