The Dubai-based resort has replaced single-use plastic with refillable glass bottles
Jumeirah Beach Hotel has partnered with Swedish firm Nordaq to install an on-site water filtration and bottling glass bottling plant at the resort.
With roughly 300 million tonnes of plastic produced each year globally and nearly 8.8 million tonnes dumped directly into oceans, the Dubai-based resort is doing its part to reduce plastic waste by replacing single-use water bottles with reusable glass bottles.
The hotel’s in-house water treatment and bottling operations will eliminate single-use bottles and give guests an eco-friendly alternative.
This move is in-line with the Dubai Can initiative from His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, which aims to create a culture of conscious living by raising awareness of plastic alternatives.
Jumeirah Beach Hotel will further shrink its carbon footprint by eliminating the need to burn fossil fuels to transport bottled water from external sources
Having launched earlier this month, all single-use plastic water bottles in rooms and suites have been removed, with plans to extend the initiative across the resort’s portfolio – including its restaurants and wellness facilities – in due course.
In addition, all bottles by the pool and at the beach have been replaced by Tritan reusable plastic bottles that are free from harmful chemicals. The bottles are made of up to 50% of recyclable materials, reducing the volume of plastic waste.
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Speaking about the initiative, Jumeirah Beach Hotel managing director Jason Harding said: “Reducing plastic consumption is the most effective way to combat waste and positively impact our oceans and wildlife, while reducing greenhouse gas emissions.
"The hospitality industry has a unique opportunity to make a real difference in this space, something that we’re embracing wholeheartedly here at Jumeirah Beach Hotel. By launching our own onsite water bottling plant, we move towards a meaningful change that will not only help preserve our planet but also support those guests who want to travel more responsibly.”
Nordaq’s patented water filtration system purifies tap water into drinkable water that retains natural salts and minerals. The onsite bottling plant will clean and refill more than 2,350 reusable glass bottles, which will be distributed across the hotel, with four to six bottles placed in each room.
Executive housekeeper and Emirati national Lamia Murad added: “I am delighted that we are one of the first Jumeirah hotels in Dubai to sustainably bottle our drinking water on property. As a beach resort, we can see first-hand the impact of plastic on our surroundings and environment. It is an honour to be involved in such an important initiative and I hope that our guests enjoy the new bottles during their stay with us.”
For more information, visit www.jumeirah.com