Research shows how much travellers depend on digital apps

Research shows how much travellers depend on digital apps

Travel-booking platforms, digital wallets and email are the tools used by most travellers

New research conducted by Cisco AppDynamics across the EMEA (Europe, Middle East, Africa) region has found that travellers increasingly rely on digital apps and services to plan, book and organise their travel.

The study surveyed 4,000 people from the EMEA region and discovered that most of those polled now prefer a digital experience using apps for most if not all of their travel needs.

Almost every aspect of the travel experience is now assisted or improved by digital solutions, from researching and planning visits to potential destinations, to managing bookings, purchasing tickets and establishing Covid-19 vaccination status. 

Even checking weather forecasts and shopping for holiday clothes are increasingly been carried out on preferred apps.

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With 83% of people from the region looking forward to a vacation this year, apps and digital solutions are now playing a central role in the travel experience for 71% of us, suggests the data.

Research also shows that on average consumers will use 25 different digital services and applications to help with planning, booking and travelling for their next holiday break.

Meanwhile, 55% of people questioned said they do not intend to carry any paper-based tickets with them on their next vacation, instead relying entirely on airline and travel apps, their digital wallet, or their email for the duration of their trip. 

The post-pandemic world has created a ‘new normal’ for travellers, and 80% of people said they will use apps to prove their Covid-19 or vaccination status. 


According to Cisco, the major takeaway from the  findings of this research is that digital solution providers must work to ensure seamless experiences as customers travel for their holiday breaks. 

By linking IT performance data with real-time business metrics, developers can quickly identify and resolve pain points without disrupting the end user experience. Travellers demand high performing digital experiences at all times, no matter the platform.  

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