The Future Hospitality Summit to debut in Dubai

The Future Hospitality Summit to debut in Dubai

The three-day summit will take place at Madinat Jumeirah from 19 to 21 September 2022

The Future Hospitality Summit (FHS) will be held in Dubai for the first time this September, uniting the Middle East and Africa’s industry leaders for discussions, deals and insights on the current state of the region’s hospitality and tourism sectors.

Hosted by Jumeirah Hotels & Resorts and co-organised by The Bench and MEED, FHS brings together the investment communities of the Arabian Hotel Investment Conference (AHIC), Global Restaurant Investment Forum (GRIF) and AviaDev under one roof. 

Points of focus at the conference include sustainability and innovation, startups and the future of human capital. The FHS programme will also cover the industry’s continued post-pandemic recovery, technology, staff wellbeing, leadership and talent.

Attendees will include government leaders, hotel investors, owners, developers and operators.

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Speaking about the upcoming event, The Bench chairman Jonathan Worsley said: “Following the resounding success of FHS Saudi Arabia in May, we’re now gearing up for the highly anticipated FHS in Dubai. As the flagship hospitality investment platform in the region, the event promises to be a hive of activity, with an action-packed programme, a plethora of top-level speakers and exciting industry announcements to reinforce the pivotal role of the ever-growing hospitality and tourism sectors in the MENA region. We look forward to welcoming the most respected, experienced and influential names in hospitality and tourism to this prestigious event.”

The summit’s Dubai instalment will centre on the theme ‘Lead the Change’, as decided on by The FHS Advisory Board. 

Comprising respected experts from multiple fields in the hospitality and tourism sectors, as well as Connecting Travel Editorial Director Sarah Hedley Hymers, members helped shape the programme by sharing insights and discussing challenges and trends for the industry. 

Rotana President and CEO Guy Hutchinson commented: “We are delighted to have welcomed industry peers to the reception at Al Jaddaf Rotana Suite Hotel. The region is currently one of the most exciting and dynamic places to be worldwide, especially for the tourism and hospitality industry. The second half of the year will be exceptionally busy with mega events taking place in the region. I am positive the momentum will continue and believe hotel groups will see accelerated development and growth across the region.” 


Underlining the importance of the upcoming summit,  Jumeirah Group chief executive officer José Silva said: “As one of the world’s most desirable travel destinations, Dubai’s reputation has been built around innovation, stability through economic diversification, safety and inclusivity. As a young nation it's progressive, with the agility to effect change quickly and drive positive impact. 

"The travel and hospitality sectors are faced with challenges, much like every industry you look at today, but with increased public-private sector collaborations as well peer-to-peer collaborations, we can lead the change effectively. It’s an important dialogue to have and Jumeirah Group is proud to partner with the Future Hospitality Summit, to bring industry leaders together from across the globe, to share their insights and set the stage for a successful and sustainable future.”

The FHS will take place at Dubai's Madinat Jumeirah, which hosted AHIC in 2021 as well as being the launch venue of the event back in 2006.

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