The agency will oversee international media outreach and global trade fair management
Cruise Saudi has appointed PR and marketing agency Lotus to manage their global communications strategy.
The appointment comes at a critical time for Cruise Saudi as it embarks on a new phase of development in connecting international travellers to Saudi Arabia.
Lotus will oversee international media outreach, prioritising GCC, Europe, UK and USA markets, as well as global trade fair management to support the rapid expansion of Saudi Arabia’s cruise industry.
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Cruise Saudi CEO Lars Manuel Clasen said: “Cruise Saudi is truly connecting Saudi to the rest of the world, showcasing the importance of the cruise industry as a way of discovering the culturally rich and visually beautiful country.
"With two highly successful seasons already completed, our partnership with Lotus has come at a pivotal phase as we look ahead to welcome 1.3 million cruise passenger visits by 2035 and to position Saudi as a top cruising destination on the global stage.”
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Lotus CEO Jules Ugo added: “We are so proud to announce that we have been appointed by Cruise Saudi to lead on their communications strategy.
"The rapid development of Saudi's cruise industry is astounding, and we look forward to actively contributing and supporting during this incredible period of expansion.”
For more information, visit www.cruisesaudi.com