Accor to debut Sofitel brand in Madinah, Saudi Arabia

Accor to debut Sofitel brand in Madinah, Saudi Arabia

The signing strengthens Accor’s position in Saudi’s religious tourism sector

Accor has announced the expansion of its footprint in Saudi Arabia, with the signing of its first Sofitel property in the city of Madinah, scheduled to open in 2023.

The existing property will continue to operate under a white label while it undergoes a comprehensive renovation and rebranding, which is scheduled for completion in 2023.

Located in the city centre of Madinah and a short walk from the northern entrance of the Al-Masjid an-Nabawi, the property comprises 469 keys, including two- and three-bedroom suites, three dining outlets, an executive lounge, two meeting rooms and a fitness centre.

Commenting on the announcement, Accor India, Middle East, Africa & Turkey CEO  Mark Willis said:”The hotel is another great addition to our luxury portfolio in the kingdom and the region overall.


“The new Sofitel Madinah is set to become the ultimate choice for travellers, including those partaking in the annual Islamic pilgrimage, that are looking for luxurious hospitality while being strategically located, minutes away from holy landmarks.”

A partnership with Waqf Sheikh Abdul Bari Al Shawi, the hotel ownership is part of a joint charitable entity that donates a portion of its annual profit to treat patients in Madinah.

Owner representative Sheikh Hamza Al Shawi added: “The agreement reinforces and advances the humanitarian message the Waqf stands for. We could not think of a better group to collaborate with than Accor and look forward to a successful partnership in the coming years.”  

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