Sun Siyam rebrand highlights Maldives’ rich culture and traditions

Sun Siyam Resorts has unveiled a culture-led rebrand alongside 10 new ‘signature’ experiences for guests across its six properties.

 

The Maldivian-owned hospitality group – celebrating its 35th anniversary this year – operates five private island resorts in the Maldives and one boutique retreat in Sri Lanka.

 

The rebrand introduces a bold new brand statement anchored in The Home of the Maldivian Spirit, reinforcing the group’s positioning as one of the Maldives’ most culturally authentic resort operators.

 

A single identity now brings together all six properties under The House of Siyam. Each resort is placed into one of three distinct categories – Luxury, Privé and Lifestyle – designed to help guests and trade partners better navigate the portfolio.

 

RELATED:

Sun Siyam Maldives launches Jet Car experience

Sun Siyam luxury resort launches apprenticeship scheme in Maldives

First Look: Sun Siyam Olhuveli, the Maldives

 

Sun Siyam Iru Fushi is in the Luxury category, which includes butler service, while the Privé Collection features “boutique” properties: Sun Siyam Iru Veli and Sun Siyam Vilu Reef in the Maldives and Sun Siyam Pasikudah in Sri Lanka.

 

Resorts in the Lifestyle Collection – Siyam World and Sun Siyam Olhuveli – are “brimming with entertainment and big on recreation”.

 

The refreshed brand is supported by a redesigned website, sunsiyam.com, which now ties together print, digital and on-property touch-points with a new look and feel.

 

Central to the rebrand are 10 new Signature Experiences designed to extend the guest journey beyond the villa and immerse visitors in Maldivian heritage and creativity.