Atlantis Atlas Project celebrates 3rd...

Atlantis Dubai marks occasion by doubling donations to conservation platform

World Oceans Day (8 June 2024) was the third anniversary of Atlantis Dubai's Atlantis Atlas Project.

In celebration of the project's milestone, Atlantis Dubai doubled its usual US$1 contribution to UAE-based Seafood Souq from every marine animal experience participated in by guests on both 8 to 9 June.

Seafood Souq focuses on establishing transparency in the seafood supply chain by tracking every stage from sea to serving. Tracking offers deeper insights into where and how each seafood item is sourced across all restaurants at Atlantis Dubai.

Seafood Souq was one of the 2022-23 awardees of the Atlantis Atlas Project US$1 contribution programme, which strategically selects initiatives that support conservation and sustainability.

The programme has so far raised more than a quarter of a million dollars and Seafood Souq has used its funds to develop a digital impact dashboard that captures traceability data and insights across all seafood procurement across Atlantis Dubai.

Seafood Souq’s tracing technology and impact dashboard was implemented at Atlantis Dubai in August 2023, with an audit taking place every quarter to ensure that all suppliers are onboarded and provide the required data. In December 2023, 68.7% of total seafood items across both Atlantis, The Palm and Atlantis The Royal were traceable, reaching 90% by March 2024.

The goal is to achieve 100% application of traceability technology across all seafood products served within the destination, which Atlantis Dubai aims to achieve by December 2024.

Fahim Al Qasimi, co-founder and Executive Chairperson of Seafood Souq, said: “We are proud to partner with Atlantis on this pioneering initiative, a first for the region. Traceability of seafood supply chains is crucial for food safety and ocean protection.

Atlantis and Seafood Souq share common values in sustainability, in line with Dubai's sustainable tourism targets and the UAE's commitments to the global community. As a UAE technology company, we are excited to bring our innovation from the region to the world.”

Director of Marine Animal Operations and Sustainability, Atlantis Dubai, Kelly Timmins, added: "At Atlantis Dubai, we are home to 65,000 marine animals, and one of our key sustainability pillars focuses on marine conservation. Through the collaborative efforts of our Procurement and Culinary teams, together with Seafood Souq, we are proud to have developed this innovative SFS Trace system.

“This is the first step in our sustainable seafood journey, which now enables us to make more responsible choices. We look forward to continually improving as part of our commitment to do business in ways that are good for both people and the planet.”

For more information, visit www.atlantis.com/atlasproject

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