Caravan by Habitas is targeted towards millennials and ‘experience seekers’
Eco-hospitality group Habitas has announced its newest travel experience set in the AlUla region in northwest Saudi Arabia.
Launching this month, Habitas will introduce Caravan by Habitas, its first immersive glamping experience for people seeking “adventure, surprise and human connection”.
The ethos behind the Caravan concept is to create human connection through play, bringing out the inner child in guests.
Known for its experience-led hospitality and environmentally conscious designs, Habitas’ new AlUla resort will feature airstream trailers, said to have less impact on the environment than traditional hotel accommodation.
Caravans are fully equipped
The 22 Caravan accommodations offer a variety of scenic views, and are equipped with a private outdoor deck, air conditioning, wifi, a queen-sized bed or two single beds, an indoor lounge, a kitchenette stocked with snacks, and a private shower and bathroom. They also feature a variety of fun accessories such as colouring books, disco lights, a sound system and scalp massagers.
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Habitas co-founder and CEO Oliver Ripley said: “We’re excited to expand our brand in a new direction and to offer a new type of experience. We invite people to come on an adventure, to play in raw nature.
“We’ve chosen AlUla – one of the oldest cities in the Arabian Peninsula – as our first outpost for this new concept for its history, culture and natural heritage. We hope that our Caravan concept will provide travellers with a unique way to discover new and untapped destinations around the world.”
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True to Habitas’ six programming pillars – music, wellness, adventure, culture, learning and culinary – the experience will feature cultural discourse, performances, interactive art installations and adventure programmes, which includes canyon crossing, desert trekking, Arabian horse treks, stargazing and desert survival skills.
Guests will be able to get around the resort by off-road electric bikes
Those staying at Caravan by Habitas will also be able to enjoy shared amenities with the main resort, Habitas AlUla, including an agora (a central gathering space), a library, a games room, a fire pit and a yoga deck. Meals and snacks will be available at three food trucks and a food court.
In addition, guests can enjoy a desert-inspired jungle gym, a teddy bear tent, and an outdoor cinema, with movies projected onto the rocks and servings of freshly made popcorn.
Caravan by Habitas at AlUla costs from US$400/1,500.51 SAR per night. For more information, visit www.ourhabitas.com