The entities aim to increase the accuracy of how carbon footprints are measured
The International Air Transport Association (IATA) and Travalyst have joined forces with the aim of providing consumers with a consistent, accurate and widely available calculation of their carbon footprint from air travel.
Most if not all sectors of the aviation and travel industries have made efforts to pursue net zero CO2 goals, something this initiative aims to facilitate.
Travalyst and IATA both possess a deep understanding of travellers as well as technical and operational expertise, which will enable them to align CO2 emission calculations.
This collaboration will focus on both data and standard methodology for route-based passenger CO2 emissions calculations for aviation at scale. This will also include a shared position on how to account for sustainable aviation fuel.
Commenting on the announcement, IATA director general Willie Walsh said: “Consumers want to understand the environmental impact of their travels. Both Travalyst and IATA are continuously working to improve their methodologies by incorporating emerging knowledge of climate impacts. So we are working together to provide the consumer with easy access to consistent calculations of the environmental cost of their travel.”
Travalyst CEO Sally Davey added: “This is the first time that airlines and the travel technology sector have come together in this way. As such it is a milestone moment in the decarbonisation of the sector. In the face of the climate emergency, travellers want and need clear and unequivocal information about their carbon footprint on which to base travel decisions.
"Today we are bringing some of the leading travel brands around the table with the world's leading airline association, with the aim of easily providing consumers with the most accurate carbon calculations.”