InterContinental announces brand evolution

InterContinental announces brand evolution

Hotel group aims to improve luxury travel experience and reduce jetlag

InterContinental Hotels & Resorts is embarking on a new chapter with the launch of a "global brand evolution".

Part of IHG Hotels & Resorts' luxury and lifestyle portfolio, InterContinental is set to "reimagine the luxury travel experience". The move is driven by the brand’s belief that travel "can expand minds and connect cultures, enhanced by cutting-edge technology, innovative design and culturally rich experiences". 

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Reducing Jetlag: A New Brand Mission
New initiatives include scientifically backed food and beverage programmes aimed at helping guests reduce travel fatigue. In addition, guests will receive access to the Timeshifter, a jet lag app that enables travellers to use the latest circadian science to adjust to new time zones more quickly.  

InterContinental is collaborating with neuroscience-based designer Isabelle Sjövall to revolutionise guest room spaces to enhance the restorative process needed to combat travel fatigue and reimagine versatile physical spaces so they can seamlessly adapt to evolving needs at different times of the day.   


Cultivated Elegance: A New Brand Pillar
The brand's evolution will also focus on further elevating quality design and timeless style under the brand pillar of 'Cultivated Elegance'.

Luxury Brands at IHG Hotels and Resorts vice president Tom Rowntree said: “This isn't a rebrand or repositioning; rather, it's a comprehensive transformation from start to finish of InterContinental, ensuring we stay at the forefront of crafting a luxury experience for the modern luxury traveller. Collaborating with our 215 hotels worldwide, we are committed to delivering precisely what today’s and tomorrow's guests, owners and colleagues require.”

With acquisitions and new brand launches, IHG Hotels & Resorts has become a significant player in the luxury and lifestyle segment, offering a portfolio that spans 479 properties in more than 70 countries.

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