Jones the Grocer to debut new laidback concept, Jones Social

Jones the Grocer to debut new laidback concept, Jones Social

Jones Social will open this month at the Millennium Airport Hotel Dubai

JTG Holdings’ Jones the Grocer has announced that its new concept will debut this month in the lobby of Millennium Airport Hotel. 

Named Jones Social, it will be a more casual take on the brand’s established approach to dining. The space will be dominated by a wood-fired grill housed in an open kitchen and feature dedicated seating for diners to work on their laptops as they eat.

JTG Holdings’ new concept falls under the brand’s wider regional and international expansion. JTG Holdings Ltd & Jones the Grocer’s CEO and shareholder, Yunib Siddiqui said: “I’m always inspired by the places I travel to and the food I’ve eaten. Many of my best memories are ones of cooking outdoors on an open fire. Jones Social is really an ode to this memory of all the good food eaten in faraway places. It is ironic that I haven’t been anywhere for over a year as I write this, but I am sure Jones Social will whisk us away to some faraway place.

“A hotel lobby is a perfect place for Jones Social. Everything just fell into place with this location and we were able to put together a casual, comfortable and eclectic dining room, bar and workspace built around an open kitchen with a wood fire grill.”

Commenting on the launch, Millennium Airport Hotel Dubai, general manager Simon Moore added: “We’re thrilled to be the first hotel globally to play host to the newest concept by Jones the Grocer. Together with Millennium Airport Hotel Dubai, Jones Social will give our guests, both residents of the UAE and tourists, the opportunity to create memories with loved ones or fellow travellers.”

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