The government-backed initiative aims to establish properties in a broader range of locations across the country
Kerten Hospitality has launched a new initiative called ‘The Collective by Kerten Hospitality’ to unify its current projects in Saudi Arabia and attract potential investors in a wider selection of locations across the kingdom, including Asir, Yanbu, Jeddah, Hail and Al-Jawf.
The Saudi Ministry of Tourism is sponsoring the initiative. Deputy minister of Destination Enablement at the Ministry of Tourism Mahmoud Abdulhadi said: “We believe that by concentrating on lifestyle opportunities across various destinations, we can create a more vibrant and appealing tourism landscape that respects our natural resources.
"This approach not only encourages visitors to explore different parts of Saudi Arabia but also fosters sustainable growth for the industry. We remain committed to working closely with our partners, such as Kerten Hospitality, to bring innovative and sustainable projects to fruition.”
Kerten Hospitality CEO Marloes Knippenberg added: “The Collective by Kerten Hospitality is testament to the progressive vision of the Saudi government and the Ministry of Tourism. It presents a unique opportunity for investors, significantly enhancing the visibility of our projects.
"As the hospitality landscape in Saudi Arabia continues to evolve, we believe that The Collective will drive growth, create synergies and offer attractive investment prospects for forward-thinking investors seeking to capitalise on the dynamic potential of this thriving market.”
Kerten Hospitality’s portfolio includes hotels, serviced apartments, serviced office spaces, and food and beverage projects. The group has 12 lifestyle brands and 11 operational projects, part of a global footprint of 50 projects across destinations, including Italy, Jordan, Saudi Arabia, Morocco, Kuwait, Egypt, Georgia, Türkiye and the UAE.
Most recently, it was announced that Dar Tantora by The House Hotel, a heritage boutique hotel in AlUla will also be operated by Kerten Hospitality.
For more information, visit www.kertenhospitality.com
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