The OTA has joined forces with the social media platform to launch a Predict and Win contest
Saudi-based online travel agency Almatar has partnered with Snapchat to engage with and reward football fans during FIFA World Cup Qatar 2022, currently underway.
The partnership will offer football fans an opportunity to win valuable prizes during and after the World Cup through a Predict and Win contest and aims to promote destinations in Saudi to younger travellers who regularly use Snapchat.
Speaking about the initiative, Almatar app president Faisal Alrajhi said: "Saudi Arabia is home to a large population of football fans, who are huge supporters of their national team and also very passionate about technology, and particularly Snapchat. Working with Snap enables us to celebrate this momentous occasion with fans while also exploring opportunities to tap into the Saudi online travel market.
"By interacting with more than 3 million users on the Almatar app to showcase our support for the Saudi national team, we will be able to raise awareness about marketing messages dedicated to domestic tourism. Having received Saudi Arabia’s Leading Online Travel Agency award by the World Travel Awards in 2022, the initiative falls in line with our tourism mission."
To mark its partnership with Snapchat, Almatar is launching seven lenses to engage Snapchat’s 20 million users in Saudi Arabia. Lenses are used in Snaps to add 3D effects, objects, characters and transformations. Some lenses will focus on supporting Saudi’s national football team, while others will engage the platform’s users in an immersive experience that makes them feel as if they are part of the action.
Dominated by a highly engaged Gen Z demographic, more than 340 million people use Snapchat daily, engaging with a range of content as well as immersive AR experiences.
Research shows that 55% of 'Snapchatters' share sports-related topics on the platform, while 58% connect with sports-related content.
Snapchat regional business lead for KSA Abdulla Alhammadi added: "Being held in Qatar, the historic 2022 FIFA World Cup is an amazing opportunity to engage with our huge Saudi audience through our AR technology and with the shows on Discover."
For more information, visit www.almatar.com