Tina Fey, Glenn Close and Jane...

Campaign to debut during the Super Bowl on 11 February

Online travel agent Booking.com has launched a new ad campaign to show that you can "book whoever you want to be" on holiday.

The ad, featuring award-winning American actor, producer and writer Tina Fey, and her "body doubles" played by Glenn Close, Jane Krakowski (pictured) and Jack McBrayer, will debut live during the Super Bowl on 11 February 2024.

In the ad, Tina nods to the evolving desires of travellers, suggesting we can choose to be whoever we want to be every time we travel, encourage viewers to explore the millions of places to stay on the Booking.com platform.

The campaign includes a mix of 15-, 30- and 90-second commercials, covering concepts including 'Sasquatch Tina Fey booking a cabin' and 'Influencer Tina Fey booking a boutique hotel'.

Booking.com senior vice president and chief marketing officer Arjan Dijk said: “Booking.com is on a mission to make it easier for everyone to experience the world. This year’s campaign shows that travellers can 'book whoever they want to be' by using our seamless app, with a wide range of unique places to stay across the globe.

"The talented Tina Fey and surprising cameos by Glenn Close, Jane Krakowski and Jack McBrayer helped bring the creative to life in a fun, optimistic, comedic way.”

For more information, visit www.booking.com

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