Silversea relaunches cruise trade partner incentive programme

Silversea relaunches cruise trade partner incentive programme

One lucky advocate will be awarded a suite for two aboard a Silversea cruise

Luxury cruise line Silversea will relaunch its Silversea Advocates reward and recognition programme for travel agents in 2023. 

Running from 1 January  to 31 December 2023, the programme will recognise eight advocates every month for achievements in areas spanning sales performance to completing a successful marketing promotion or running Silversea events.

Silversea’s regional sales managers will submit nominations every month, with recognised advocates receiving 100 Silversea Agent Rewards points. These can be redeemed from the online voucher code section for use on thousands of products.

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Each advocate will also receive a plaque and an invitation to a prestigious event to be held in February 2024, with one lucky advocate awarded a suite for two aboard a Silversea cruise.

Commenting on the initiative, Silversea Cruises managing director UK & Ireland Peter Shanks said: “Our travel partners are extremely important to Silversea, playing a key role for us and our guests. We're pleased to offer these added benefits to express our appreciation for their hard work.”


This is the latest in an already strong range of Silversea initiatives aimed at supporting travel partners. These include Marketing Central, an online suite of marketing resources and sales tools for agents accessed via and Silversea's short informative video series, hosted by Silversea team members globally, to keep travel agent partners abreast of activities, new products and promotions on

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