The Singapore-based hospitality group currently has 63 resorts under 10 different brands
Banyan Tree Group has announced ambitious expansion plans, having added eight newly built or converted hotels to its portfolio in 2022, expanding its presence throughout 23 countries.
Among five new brands launched last year, Garrya is poised to overtake Banyan Tree as the group’s fastest-growing brand.
The group’s flagship Banyan Tree brand, which currently constitutes 50% of the total portfolio, debuted in Saudi Arabia with the opening of a luxury resort in the ancient oasis city of AlUla.
In the next three years, the brand is looking to add 12 more properties, including a host of new Banyan Tree resorts in China where the expansion will continue into Quzhou, Emeishan, Dongguan’s Songshan Lake, Zhuhai, Chongqing, Suzhou, Yangcheng Lake and Xianju.
Banyan Tree is also entering the market in Tuwaiq in Saudi Arabia, as well as in Busan, South Korea, Manila Bay in the Philippines, and Singapore, where an eco-friendly Banyan Tree will open as part of Mandai Wildlife Reserve, marking the group’s Singapore debut.
Meanwhile, in Japan, a hilltop urban resort Banyan Tree Higashiyama Kyoto, designed by Kengo Kuma & Associates, is set to become the first and only hotel in Kyoto city to have a Noh stage. Noh is a form of classical Japanese dance-drama that has been performed since the 14th century.
After the opening of Buahan, a Banyan Tree Escape resort that brought a no-walls, no-floors concept to Bali’s heartland, the second Banyan Tree Escape is set to arrive in Lampung on the Indonesian island of Sumatra within the next two years.
Angsana, a vibrant lifestyle brand centred on authentic experiences for family and friends, will add three resorts in Vietnam – in Ho Tram and Quan Lan – both anticipated to open in 2023, followed by the recently signed resort in Mui Dinh. China is another area of focus, with Angsana Chengdu welcoming its first guests in February 2023, and properties in Quzhou, Suzhou, Zhoushan and Foshan set to open by 2025. Angsana resorts in Siem Reap, Cambodia and Anping, Taiwan are also in the development pipeline to 2025.
In Europe, Angsana will make Spain debut in 2026 with the arrival of Angsana Real de la Quinta Benahavis-Marbella located in an exclusive residential community and offering a combination of hotel and residential long-term rentals and ownership.
Banyan Tree Group president and chief executive officer Eddy See said: “At the end of 2021, we stated an ambitious goal to double our global footprint, a target that we are well on track to achieving thanks to a combination of favourable market conditions amid resurgent tourism and our strong portfolio of brands that match consumer trends in destinations as diverse as China and Spain.
“Our development pipeline to 2025 will deliver 50 new hotel openings or conversions, bringing the Group’s global portfolio to 113 hotels.”
For more information, visit www.banyantree.com