Rotana reveals ambitious MENA region growth plans

Rotana reveals ambitious MENA region growth plans

From Qatar to Egypt, the UAE-based hospitality company unveiled pipeline at WTM London 2022

Rotana has announced its robust pipeline across the MENAT (Middle East, North Africa and Turkiye) region, as well as its newest brand, Edge by Rotana, at World Travel Market London 2022.

Launched in May 2022, Edge by Rotana is a collection of independent properties that maintain their individuality while capitalising on access to Rotana’s extensive network and operational systems. 

With the aim to operate around 30 Edge by Rotana properties in the region by 2027, Rotana recently announced the openings of two new Edge by Rotana-managed hotels in the UAE: Arabian Park and Damac Hills 2 in Dubai. 

In Turkiye, the group has signed an agreement for an Edge by Rotana hotel in Istanbul

In addition, the group has signed an agreement for The Residences by Rotana to provide villa accommodation in the port city of Bodrum on Turkey’s southwest coast on the Aegean Sea.

Rotana has also signed agreements for several new openings in the coming year, including the management agreement of Bloom Arjaan by Rotana located on Abu Dhabi’s Saadiyat Island in the UAE and Muscat's Al Mouj Development, which is due to open in the first quarter of next year in Oman. 

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In Qatar, Rotana will open two new properties: Bin Al Sheikh Residences by Rotana and Riviera Rayhaan by Rotana in Doha, adding 688 keys to the company’s existing portfolio.

Underlining its strong focus on expansion in Africa, Rotana will make its foray into the Algerian market with the launch of Azure Rotana Resort & Spa in the port city of Oran, scheduled to open in Q2 2023. 

Luxor Rotana, launching by the end of 2023 is one of six new Rotana hotels planned to open in Egypt, with properties in the pipeline for New Cairo and the popular North Coast in 2024. 


Speaking about the company’s growth plans, Rotana president and CEO Guy Hutchinson said: “Following a year of sustained performance and continued expansion, we are gearing up for an even more promising 2023, building on the success of our strong portfolio with the opening of new hotels in key markets across the MENAT region and beyond. We work very closely with several regional destination boards to continue boosting tourism and our new openings will contribute towards those goals.

“WTM is one of the most important gatherings for the global travel industry, bringing together peers and professionals to advance the conversation around the future of travel and explore opportunities for growth. We are very confident about the future of the hospitality industry, and we will continue building our success story with the mission to deliver ‘Treasured Times’ to our guests across the world.”

Rotana currently operates 72 hotels in the Middle East, Africa, Eastern Europe and Turkiye. 

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