The move will allow the travel platform to hyper-personalise customer engagement
TBO.com’s B2A (business to agents) global travel distribution platform has unveiled a new strategic partnership with WebEngage’s to consolidate data and improve marketing.
TBO said it would benefit from WebEngage’s automation and AI-ML tools, journey designers and personalisation engines to “empower travel agents to serve their customers effectively”.
TBO’s B2A platform offers agent support and acceptance of more than 55 currencies, allowing it to expand to 120 countries globally.
TBO.com co-founder and managing director Gaurav Bhatnagar said: “Travel distribution platforms such as ours are ripe for technological adoption aimed at higher conversions and insights-led engagement.
“A marketing-automation innovator of WebEngage’s calibre as a solutions provider complements the scale of our operations and aspirations. The partnership will enable us to deliver personalised services to our agents and partners and, through them, a multitude of travellers across the globe.”
WebEngage co-founder and CEO Avlesh Singh added: “The next phase of B2B growth will hinge on superior customer experiences. Therefore, in tourism distribution, a unified view of agents, dynamic segmentation, and the ability to automate and orchestrate cross-channel communications at scale will constitute a competitive edge. Our partnership with TBO is built on that objective.”
WebEngage has built a portfolio of more than 800 client companies globally.
For more information, visit www.tboholidays.com